Creative + marketing tech · Jakarta
We make brands become core memories.
Built for measurable growth and cultural relevance. Strategy, production, distribution and measurement in one closed loop, so every campaign learns.
Trusted by
Brands we’ve worked and played with
Why most marketing underperforms
Most marketing is inefficient for three reasons.
Emotionally driven, efficient and effective. That’s the bar, and here’s what usually gets in the way.
01
Creative doesn’t cut media costs.
Ordinary creative, big media budget. The idea isn’t doing any of the work.
02
Disconnected execution.
Creative and performance don’t talk. Two teams, two dashboards, one confused brand.
03
No learning loop.
Campaigns that don’t adapt. Every launch starts from zero again.
Peka fixes this.
Closed-loop marketing: strategy + production + distribution & measurement in one system. What we learn on Monday changes what runs on Tuesday. The system is called Cirya
The Peka Framework
Great marketing is about listening, not speaking the loudest.
- ClarityResearch first. Audience insight, market reality and a problem worth solving, before a single idea.
- CreativityIdeas built to travel: social-first, culturally fluent, and designed to do the media’s job.
- PerformanceDistribution that compounds: organics and nano KOL in the problem-solving phase, then TVC, OOH and macro KOL at scale.
- IterationMeasure everything. What the data says on Monday changes what runs on Tuesday.
What we deliver
Seven ways to make a brand impossible to forget.
From the big TVC to the 15-second cut that actually converts. One team, one loop.
ATL & 360° Campaign
Campaign development strategy, TVC, DVC, radio, print, OOH, cinema, events.
Social Media & Digital Marketing
Ads, SEM, SEO, KOL and social media management. Always on, always measured.
Branding & Creative
Identity systems, brand voice, key visuals and design systems that survive contact with real channels.
Research & Strategy
Market research, audience insights, campaign strategy. Listening before speaking.
Web & UI/UX
Websites, microsites, UI/UX and conversion funnels, built to be measured.
Brand Experience Strategy
New product launches, trialship and PR events. Moments people remember.
07
Marketing tech · Cirya
Cirya: the agency OS, and your marketing management system.
Custom-built by our own developers. One dashboard for marketing, stock and sales, on your servers, with gates the system enforces. We build it. You keep the keys.
Featured work · AQUA
AQUA’s roots were questioned. Bu Yanti answered.
Featured work · Gojek
An ad for GoFood made to be shared, not just seen.
Featured work · Komdigi
Sigmon is built for the young. So we let them do the talking.
Selected work
Proof, not promises.
Every case has a number at the end. Data-based and measurable, bukan keren-kerenan doang.
Ngobrol sama kita · Ajak pitch kita
Mari bertumbuh dan belajar lebih peka.
Let’s grow, and learn to be more perceptive together. Tell us the problem and we’ll bring the loop.
PT. Belajar Lebih Peka
Jakarta, Indonesia